Abstract
Following the COVID-19 pandemic, Micro, Small, and Medium Enterprises (MSMEs) play a critical role in supporting national economic growth. The MSME sector has been particularly hard hit by the COVID-19 pandemic, which has disrupted supply and demand as well as supply chains, causing the economy's wheels to grind to a halt at the MSME level. MSMEs must be supported by the government and other stakeholders in order to grow and develop. The goal of empowering MSMEs is to achieve a balanced, developing, and equitable national economic structure, as well as to boost regional development, job creation, income distribution, economic growth, and poverty alleviation. The East Java Provincial Government has developed a policy as a strategy for empowering MSMEs in East Java, so that MSMEs are not disrupted in their development process during the pandemic.Keywords : strategy, MSME empowerment, pandemic
Highlights
Following the COVID-19 pandemic, Micro, Small, and Medium Enterprises (MSMEs) play a critical role in supporting national economic growth
The MSME sector has been hard hit by the COVID-19 pandemic, which has disrupted supply and demand as well as supply chains, causing the economy's wheels to grind to a halt at the MSME level
MSMEs must be supported by the government and other stakeholders in order to grow and develop
Summary
Penetrasi pasar atau penerobosan pasar merupakan usaha perusahaan meningkatkan jumlah nasabah baik secara kuantitas maupun kualitas pada pasar saat ini melalui promosi dan distribusi secara aktif. Strategi ini cocok untuk pasar yang sedang tumbuh dengan lamban
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