STRATEGI OPTIMALISASI PENERIMAAN RETRIBUSI PARKIR TEPI JALAN UMUM DI KOTA DUMAI

Abstract

Street parking retribution is one kind of PAD that has high potential in Dumai City.However, income from street parking retribution in Dumai City is still low because there is no proper strategy to optimize it. Therefore, the purpose of this research is to formulate strategy in order to optimize the income of parking on the street in Dumai City.This research uses interviews, questionnaires, observation and study documents as data collection techniques. Then data founded processed by calculating IFAS-IFAS, Cartesian SWOT quadrant, IE matrix and SWOT analysis. Results of this research are the formulation of strategies for optimizing the street parking retribution income in the city of Dumai as follows: 1) implementing the Electronic Parking Terminal (TPE) system as a more effective replacement system. 2) Forming supervisory team by coordinating such as Satpol PP, Police and so on. 3) Installed Closed Circuit Television (CCTV) at each public roadside parking location so that it can be used in the future. 4) Open a written or online complaint service to receive input and complaints from the public or public roadside parking service users. 5) Propose an additional operational budget so that the expansion of public roadside parking spaces in Dumai City can be carried out.