Abstract

This paper analyzes the effect between communication strategy, communication barriers, organizational commitment, and customer satisfaction in service provision. Data collection was conducted to 308 internal clients at a local University. The data of this study was analyzed using descriptive statistics, correlation analysis, and regression analysis through the Statistical Package for the Social Sciences. The results of the analysis show that communication strategies and organizational commitment have a significant effect on the level of customer satisfaction, while communication barriers do not contribute to customer satisfaction. In conclusion, the organization needs to improve its strategy and organizational commitment that is more focused in increasing customer satisfaction.

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