Abstract
This study aimed to analyze the impact of the Covid-19 pandemic on micro enterprises around Padang City tourism area, especially on their income and survival strategies. To achieve these objectives, this study used qualitative research methods. The results showed that the Covid-19 Pandemic influenced the income of micro enterprises araound Padang City tourism area. The level of impact varied depending on the type of business and their survival strategy. The strategies carried out by micro enterprises were: 1) Active strategies, by improving product quality, increasing business variety, doing digital marketing, and improving service quality; 2) Passive strategies, by utilizing savings and increasing production efficiency; 3) Network strategy, by accessing grants, loans, or financing from financial institutions. The better strategy to reduce the impact of Covid-19 pandemic was implementing strategies that can provide value added and ensure business sustainability.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
