Abstract
Most of our travel experiences are stored, recorded, and relived in the form of stories; tourist blogs have emerged as a modern form of travel story. These stories provide information about exciting moments and memorable events, which are usually emotional highpoints that can be useful for tourism marketers. Based on the sociological concept of storytelling, this study investigates which aspects of the slow adventure experience travelers present in their travel blogs through a rubric elaborated on extant literature. The findings reveal three types of slow adventure stories, and each type of story relates to a different identity construction. The article concludes with a discussion of its theoretical contributions in terms of adding to the literature of adventure tourism and storytelling. In revealing the themes and identities relating to specific slow adventure experiences, it provides potential practical implications of travel blogs for slow adventure product designers and marketers.
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