Abstract
This study proposes that travel blogging has become part of tourist practices, particularly in the postconsumption stage. Travel blogs serve as platforms where tourists can remember, evaluate, store, and enrich their travel experiences. Extant literature has recognized travel blogs as a valuable source of information on tourists’ activities, perceptions of destinations, and word-of-mouth communication. This study suggests that an examination of travel blogs, looking at how tourists reconstruct their travel experiences and the actions behind the blogging, can provide a deeper understanding of the postconsumption behavior of tourists. Recent tourist experience models have emphasized that the postconsumption stage of a travel experience extends beyond the evaluation of the experience by the tourist. In this study, the discourse analysis of travel blogs by 19 British long-haul and multiple-destination travelers reveals three common actions behind travel blogging: representing places, acts of self-presentation, identity construction, and “othering.” The analysis shows bloggers employing linguistic techniques and self-presentation strategies in their travel narratives. Implications of the key findings for marketing strategies and destination image are discussed.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.