STORYTELLING AND LEADERSHIP:

Abstract

This article aims to investigate the scientific production on storytelling and leadership, through a bibliometric analysis using the Methodi Ordinatio referring to publications in the Scopus database of the terms “storytelling” and “leadership” applied to the organizational scope seeking to obtain some of the main publications related to this theme in the period from 2006 to 2021. The results reveal that from 2012 onwards there was an increase in research related to the topic, with the United States being the country with the largest number of publications, which are mostly mainly related to the areas of knowledge of Management, Business and Accounting and Social Sciences. This research demonstrated that Methodi Ordinatio provides the necessary support for the decision-making process in choosing a portfolio based on reliable selection criteria for the organization of the initial theoretical foundation. This research, in addition to contributing to list the articles on the Scopus platform from 2006 to 2021, also showed that publications on the subject carried out in Latin America were not identified in this database, and that the practice of Storytelling can have several possibilities of use, transferring knowledge and training future leaders being the most frequent purposes of narratives found in the studies. One of the limitations of this work is based on the fact that only one database was used for the research, therefore, it is suggested to extend the research to other databases.