Abstract
Customer trust is the important case which is needed by company where this behaviour will determine to customer buying interest, especially for organic products that have different characteristic from common products. Actually, this product has not developed rapidly in Indonesia. Reviews from those phenomenon, so it is conducted the research on mediating impact of retail image as organic products’ seller on customer trust level with supporting in social responsibility implementation and customer perceived value’s opinion. This study is conducted by survey of 361 customers in retail who spreads in West Java Province. Quantitative data that is obtained and processed by structural equation model. It is conducted to know the correlation among variables. Research finding is stated that store image can be mediating between social responsibility and customer perceived value on customer trust for organic products. This study is useful for industries that focus on reviewing green marketing strategy, and it encourages to face “global warming” through environmentally friendly products study.
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