Abstract
Qualitative research can offer meaningful insights into the complexities of family businesses and inspire and inform theory development in family business as well as other fields. Unlike in quantitative approaches, there are no general standards for conducting and reporting qualitative research. In lieu of such standards, following templates in previously published papers has become a popular means of establishing a certain level of standardization in qualitative research. However, recent discussions about the detriments of mindless template use have highlighted the dangers of inappropriate standardization for research quality of qualitative research. This article raises awareness of the challenges and inherent risks of template prescriptions in qualitative family business research and proposes alternative avenues going forward. Scholars, as well as journal editors and reviewers, may take inspiration and orientation from these alternatives to harness the diversity and core strengths of qualitative family business research without enforcing generalized standards.
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