Abstract
In this essay, I examine the contribution of Steven Van Zandt to the most recent wave of garage rock revival. Van Zandt is a deejay and concert promoter whose radio program, The Underground Garage, mixes multiple generations of rock music in an attempt to cultivate an intergenerational audience. I look at Van Zandt's radio program, speeches, and interviews to identify how he envisions rock and roll and how he unifies multiple generations of rock fans. I argue that Van Zandt employs two basic intergenerational strategies: highlighting lineages among artists and calling for a renewal of his vision of the original spirit of rock music. This combination allows Van Zandt to construct an intergenerational audience and perpetuate the genre of garage rock.
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