Abstract
The development of technology and widespread digitalization have affected all spheres of society, including the usual daily activities, in which modern people are increasingly using smart assistants (portable devices, online services, etc.) [1, 2]. Over the past decade, such technologies have become more accessible and familiar to most people, which is reflected in the growth of offers from online sellers of various goods and services. A number of researchers note that city dwellers are more loyal to the transition from traditional stores to purchases via online service providers [3, 4]. However, until recently, there has been a general concern in society regarding the transition to online transactions for certain types of goods and services (telemedicine technologies, the purchase of medicines through digital services, etc.)
Published Version
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