Abstract

An innovation orientated corporate culture is often seen as a driving force for the development and implementation of innovative products and processes. In the theoretical discussion concerning the culture of innovation phenomena a general accepted definition and a clear understanding concerning the content of such a culture seems not to exist. From analyzing conceptual papers and empirical studies, an integrative summary of the previous researches is developed in order to identify the main dimensions of an innovation orientated culture. This systematical approach provides a framework for further analysis and exploration of a culture of innovation.

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