STATUS AND DIRECTIONS OF IMPROVEMENT OF INFORMATION SUPPORT OF AGRICULTURAL ENTERPRISES

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The article clarifies the purpose and objectives of information support for agricultural enterprises, highlights its features and examines its condition. It is established that: mostly managers and specialists are aware of the need for information support of production and business processes, the existence of a direct link between the volume of production of the enterprise and the level of its digitalization. It is noted that most companies use electronic document management technologies, the availability of their own sites, which are almost never used for advertising, partner search and expanding the customer base for the sale of agricultural products.This state of information support for agricultural enterprises causes: constant duplication of information and information flows; the difficulty of quickly finding the necessary information in a timely manner; loss of important information due to lack of automated system control; irrationality of the use of information, which leads to increased material, human and financial costs; growth of labor costs for search, processing, storage of necessary information; impossibility of conducting automated analytical analysis and static reporting. It is substantiated that for improvement of information support in agricultural enterprises and increase of productivity of personnel and convenience of their work in the uniform information architectural environment, it is expedient to carry out modeling and forecasting of business processes with specification of information inquiries, to analyze existence of failures and delays of information flows. and interdependence with other information blocks, develop scenarios for timely and reliable information support for the implementation of all business processes. Improved information support in agricultural enterprises on the basis of a single integrated information architectural environment with a structural delimitation of telecommunications access will provide a range of competitive advantages.