Status Analysis and Development Countermeasures of Nanjing Indoor Simulated Ski Hall

Abstract

After seven years of hard work, the successful holding of the Beijing Winter Olympics and Paralympic Games has attracted wide attention from society, and the development of the ice and snowfall industry has also advanced by leaps and bounds. Earning and learning about snow and ice sports became prominent across the country. The hosting of the Beijing Winter Olympic and Paralympic Games has considerably promoted the strategy of "widening south, west and east" for ice and snow sports, with remarkable results. In this context, various current commercial indoor simulated ski resorts have been developed across the country, but due to the lack of mass base, cultural heritage and epidemic reasons, the survival of many indoor simulated ski resorts in southern China is in jeopardy. It is required to evaluate and suggest their survival status and existing problems. By selecting eight indoor simulated ski resorts in Nanjing, the basic information of the indoor simulated ski consumers, members, coaches and operation team in Nanjing was fully understood through literature, questionnaire, interview and data statistics. As a result, Nanjing indoor simulation ski hall lacked professional ski coaches and service staff, the teaching content was single and boring, and the long-term impact of the epidemic brought a long-term closure to the venue. Suggested to increase professional coaches and service personnel, to their training system, optimize and upgrade the coaches qualification, establish evaluation mechanism, improve the quality of service and teaching, through multi-platform publicity and promotion of indoor simulation ski pavilion, set up mobile small program convenient interaction with students, maintain contact with consumers, ensure during the outbreak in the store drainage will not reduce.