Research on the Participation of Chinese Sports Cultural Elite in Ice and Snow Sports.

Ping Li,Wei Liu

doi:10.3389/fpubh.2021.820765

Ping Li, Wei Liu

Open Access

https://doi.org/10.3389/fpubh.2021.820765

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Abstract

Governments have a responsibility to provide equal opportunities for sport and physical activity to all people of population. Chinese governments have issued many policies, such as “exhibition in the south, expansion in the West and East” of ice and snow sports to promote and stimulate the participation of the broad masses of the people. As a high-cost sport, the participants of ice and snow sports are usually socially elite groups. This study investigated the participation of cultural elite groups in ice and snow sports and investigated the social mobilization effect of ice and snow sports participation promotion policies by using binary regression and sequential regression models. The research shows that there are two different stages of one-time and continuous participation in the development of ice and snow sports in China. The one-time participation of ordinary people in ice and snow sports is mainly in response to the social mobilization of government policies. At the same time, it is positively correlated with site restrictions and knowledge of ice and snow sports. In the continuous participation group, gender, income, perception of ice and snow culture, and convenience near the site were highly positively correlated with consumption level. According to the results, low- and middle income people are less likely to participate in these activities because of their income. Therefore, this policy can increase inequalities.

Highlights

Increasing physical activity levels is one of key component of the UN’s 2030 Sustainable Development Goals
Independent Variable: Population Sociological Characteristics + Social Sports Factors The purpose of this study is to explore the social mobilization effect of 300 million people participating in ice and snow sports based on an empirical study of cultural elites
It can be assumed that this group thinks that the price of participating in ice and snow sports is expensive

Summary

Introduction

Increasing physical activity levels is one of key component of the UN’s 2030 Sustainable Development Goals. Investing in population based policies to promote sport and physical activity opportunities including walking, cycling, active recreation, and play can contribute directly to achieving many of the 2030 Sustainable Development Goals. Policy actions on sport and physical activity can have multiplicative health, social and economic benefits, and will directly contribute to achieving SDGs (1). Governments have a responsibility to provide equal opportunities for sport and physical activity to all people of population. There are fewer opportunities for low and middle income settings. For this reason, policies must take into account the whole of population

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