STATISTICAL STUDY OF PRIORITY DIRECTIONS AND EXPECTATIONS OF DOMESTIC TOURISM REHABILITATION IN GEORGIA

Abstract

Nino Abesadze 
 Email:nino.abesadze@tsu.ge 
 Associate Professor, Iv. Javakhishvili Tbilisi State University 
 Tbilisi, Georgia
 https://orcid.org/0000-0002-6564-2771
 
 Natalia Robitashvili 
 Email:nato.robitashvili@bsu.edu.ge 
 Associate Professor, Batumi Shota Rustaveli State University 
 Batumi, Georgia
 https://orcid.org/0000-0001-7645-6491
 
 Otar Abesadze 
 Email:o.abesadze@gmail.com
 Associate Professor, Georgian National University (SEU) 
 Tbilisi, Georgia
 https://orcid.org/0000-0003-1644-4995
 
 Rusudan Kinkladze 
 Email:r.kinkladze@gtu.ge
 Associate Professor, Georgian Technical University 
 Tbilisi, Georgia
 https://orcid.org/0000-0003-1351-2382
 After recovering from two years of economic uncertainty and shock, the development of tourism in Georgia returned to the pre-pandemic situation. There is a growing trend in the movement of tourist flows, the activation of companies operating in the domestic tourist marketIt's on the face.
 Methodology. Both general and specific statistical methods were used in the research process: observation, gathering-grouping and analysis: average values, relative indicators, variational analysis, dynamic series, selective observation, etc. The data was processed and the indicators were calculated based on the computer program SPSS
 Results. Domestic tourism is gaining strength in the country, the number of people wishing to travel domestically has increased, the attitude of the population toward travel has changed. In particular, the 31-50-year-old category always prevails among domestic visitors. It is noteworthy that the activity of the population aged 15-30 years slows down and the domestic tourism activity of visitors aged 71+ increases.
 If, according to the researches of the National Statistics Service, Georgian citizens travel mainly to visit friends/relatives and then to visit their second home, then according to the results of the research conducted by us, the purpose of domestic visits is mainly recreation, entertainment, visiting friends/relatives. The most active for tourism are: Tbilisi, Adjara and Imereti. The average number of nights spent by visitors is increasing. Family/relatives predominate among accompanying persons on internal visits, although the number of those wishing to travel alone is also increasing; Popular accommodation options include hotels and home-rental services. The average monthly volume of expenses incurred during domestic travel is also increasing. The structure of tourism expenses has changed.. According to the results of the research, mountain tourism, sea tourism, eco, and agro-tourism are the most prioritized among tourism products. According to the respondents, the locations of Svaneti, Adjara, Tusheti, Kazbegi, Fasanauri (for rafting), etc. are attractive.