State regulation and public marketing of the tourism industry: environmental aspect

Olena Uhodnikova,Svitlana Aleksandrova,Sofiia Kravtsova,Vіktorіya Svіtlichna,V Breskich

doi:10.1051/e3sconf/202021705004

Olena Uhodnikova, Svitlana Aleksandrova + Show 3 more

Open Access

https://doi.org/10.1051/e3sconf/202021705004

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Abstract

The article is devoted to the topical issues of finding ways to get the tourism industry out of the crisis at the world and national levels. In the context of the coronavirus pandemic, due to the closure of borders and a decrease in the level of income of the population, the tourism industry has suffered the greatest losses, as evidenced by the indicators of reducing the tourist flow and, accordingly, income from conducting tourist activities. Since the industry is of great socio-economic importance through providing the population with jobs and making a significant contribution to national and local budgets, as well as influencing the development of related sectors of the economy, the problem of tourism development becomes of state importance, especially in the countries with a high share of income from the tourism industry in the GDP structure. A partial marketing analysis of the issue of forming interesting tourist offers for the quarantine period was carried out. The results of a sociological survey conducted in an online format are presented in the article. These results showed the relevance of the issue of developing domestic ecotourism. Also, the article develops an algorithm for state support of the tourism industry by providing opportunities for tourist enterprises to work in the system of domestic ecotourism, which will contribute not only to the ability of tourist enterprises to continue their activities, but also have positive socio-economic and environmental consequences, in particular to ensure the sustainable development of territories through the development of ecotourism.

Highlights

Due to the introduction of quarantine measures during the coronavirus pandemic in 2020, the tourism industry experienced significant difficulties
The results indicate high losses from the lockdown of the tourism industry in the context of the pandemic and the need to find ways to minimize these losses in order to prevent the bankruptcy of tourist enterprises, as well as minimize negative socio-economic consequences
As a result of the analysis, it was determined that the coronavirus pandemic has significantly reduced the main financial and economic indicators of tourism development

Summary

Introduction

Due to the introduction of quarantine measures during the coronavirus pandemic in 2020, the tourism industry experienced significant difficulties. The losses of the tourism industry will amount to more than 1 trillion US dollars, which is noted in the report of the Organization for Economic Cooperation and Development [1]. According to various forecasts, between 100 and 120 million people may lose their jobs today If we calculate this indicator taking into account the sphere of hotel and restaurant business – more than 140 million [3]. Such negative trends indicate the need to find new forms of work for the tourism industry in the context of a pandemic. An important issue is the reformatting of the work of tourist enterprises to quarantine conditions, as well as the development of state support programs for the industry in order to ensure minimal socio-economic losses at the macroeconomic and global level

Analysis of the latest researches and publications

Purposes and objectives

Statement of basic materials

Conclusions

Findings

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