Startup: entrepreneurship as a means of socio-economic development for the small rural producer

Abstract

The present study aims to analyze startups as a marketing option for organic products and their impacts on the socioeconomic development of small rural producers. Thus, the logic of innovation for business, the concepts of startup, entrepreneurship, organic food production and case demonstration of online sales of organic products will be addressed. The methodology consisted of a bibliographic survey with a search for articles on the web related to the theme of entrepreneurship and startup. Examples of companies operating in the market were also raised. Through the research it was possible to identify that startups are present in the marketing of organic products predominantly by initiatives of sales intermediaries. Startups are considered as potential avenues for online marketing, however, a political and financial incentive is needed for farmers or producer associations themselves to become aware of and take over this alternative in order to increase profitability through direct sales.