Starbucks in Comparison to Other Beverage Brands in the Chinese Market

Abstract

After years of economic growth, China's social wealth has been greatly accumulated, but Chinese enterprises are still there. At a low level of competition and lacking core competitiveness, Starbucks has developed into a world leader in just over two decades. A famous brand, its keen grasp of consumer demand in the era of the experience economy, as well as the mode and core of its brand operation. The creation of competitiveness is worthy of domestic enterprises to learn and research, through the study of Starbucks, hope to be able to domestically. The coffee market has some inspiration. This article examines and analyzes the performance of Starbucks in the Chinese market compared to other beverage brands. It evaluates Starbucks' marketing strategies and market conditions, drawing insights into the development of retail coffee in China. By analyzing the timing of Starbucks' entry into the Chinese market, the state of the Chinese beverage market, and the current situation of the retail coffee market in China, it provides an understanding of Starbucks' expansion strategy, store location strategy, and the challenges it faces, along with feasible recommendations.