Abstract
At first glance, the increasing call for innovative urban projects contradicts the phenomena of city standardization. Observing the mechanisms of urban planning outsourcing in France through public markets helps in apprehending this apparent paradox. Methodological standardization in urban design can be first understood by looking at urban engineering performance models. Secondly, this is the consequence of public selection process that makes such engineering firms using renowned and standard methods to appears as a reliable contractor. When they do so, urban engineers contribute to the circulation of urban models within the field of urban planning and design. However, urban engineers claim to customize their services to meet organizational and local specificities, thus ensuring urban project success. This claim is part of a broader market strategy to offer highly-awarded consulting services to urban governments.
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