Stakeholder Perception of Sustainability Attitudes Among Responsible Travellers for Sustainable Tourism Destinations

Abstract

Sustainability has become an important consideration for the tourism industry. An online focus group discussion is made with five panels of tourism stakeholders that represent the local tourist perspectives to discuss the attributes of sustainability attitudes among responsible travelers for tourism destinations. The sustainability attitudes reflect the tourist attitudes toward sustainable practices at the destination. The findings highlight the sustainability attitudes that focus on economic, social, and environmental attributes. This study can be used as a preliminary understanding of the potential of sustainable tourism destinations and it can be used as a tool for developing the surveys on Sustainability attitudes of tourists. The practices can give benefits the destination’s marketing and tourism stakeholders in planning and developing a sustainable tourism destination.