Abstract
Stakeholder management is an important and common practice in any project, as it allows managers to better manage process, performance and risk. In virtual projects, collaboration and engagement with stakeholders is relatively more complex, challenging, and critical for project success. This paper proposes a novel stakeholder engagement process, focused on proactive stakeholder management in virtual projects. The proposed process is described and illustrated on a public sector project case in New Zealand. Using this process, the stakeholders of this project were able to discuss differing views on the project initiative and collaboratively reach mutually agreeable project objectives. The process can be applied by managers to better engage key stakeholders to ensure their intent is effectively communicated at the interpersonal and group levels.
Published Version
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