Abstract
Transformation of Ukraine into a new European space, increasing requirements for the level and quality of the project approach in solving educational problems determine the use of effective communications at all stages of project implementation. EU support comes in the form of budget support, grants, loans, as well as education and community support programs. Currently, more than 250 different EU projects are being implemented in Ukraine. Stakeholder analysis is one of the parts of the project analysis model. It can be defined by the peculiarities of stakeholder interaction in innovative educational projects. Modeling of communication management processes in educational projects involves determining the level of values and expectations of project participants as well as identifying differences between their capabilities, needs, fears and assessing the validity of such differences. This needs stakeholder analysis of educational projects related to innovation activity. The research has identified main stakeholders of the implementation of education projects. The main interests and needs of stakeholders in the innovative educational projects have been shown. It has been determined that it is more efficient to analyze stakeholders using stakeholders’ matrices. The results of the analysis of stakeholders’ interests and needs made it possible to form groups of stakeholders of educational projects which allows to develop a generalized list of barriers to efficient communication in innovative educational projects. In addition, taking into account stakeholders’ interests will increase the level of communication efficiency and promote the development of innovative educational projects, as, in addition to achieving economic goals, it will allow to ensure the implementation of ethical and educational standards. Thus, stakeholder analysis in the implementation of innovative educational projects will form a list of barriers to effective communication in innovative educational projects and explore the level of values and expectations of representatives of different groups of stakeholders.
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