Abstract
The article demonstrates the essence of public administration staffing, indicates its role and necessity in modern realities. The priority tasks of personnel policy in the context of the digital transformation of society, and its continuous dynamics, are given. The issues of competence of civil servants of the digital era are considered. The problem of reducing the attractiveness of employment in the bodies of public management in the eyes of a new generation of labor market participants, as well as the challenge of quit rate increase, is analyzed. Within the paradigm of New Public Management, based on the latest trends in human resource management – Agile approach and Talent Marketplaces – the necessity of transforming employee value proposition in the public sector is outlined.
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