Stacking GA2M for inherently interpretable fraudulent reviewer identification by fusing target and non-target features

Abstract

This paper proposes a novel approach called Stack-GA2M to identify fraudulent reviewers in an inherently interpretable manner by fusing both target and non-target features. Specifically, for local interpretability, we adopt GA2M (Standard Generalized Additive Model plus interactions) as the basic classifier to produce three subordinate models trained by using the target features and the non-target features as review textual features and reviewer behavioral features. For global interpretability, we adopt LR (Logistic Regression) as the meta classifier to stack the outputs of three subordinate models to identify the fraudulent reviewers. The white-box model of LR enables us to understand the global interpretability of the target features and the non-target features in identifying fraudulent reviewers. With GA2M, the local interpretability of each subordinate model is derived by using feature importance, spline shape functions for individual features, and heatmaps for interaction terms. Extensive experiments on Yelp dataset demonstrate that the proposed Stack-GA2M approach is superior to state-of-the-art techniques in identifying fraudulent reviewers and exhibits favorable inherent interpretability.