Abstract
Abstract The four experiments presented support Boyer's theory that counterintuitive concepts have transmission advantages that account for the commonness and ease of communicating many non-natural cultural concepts. In Experiment 1, 48 American college students recalled expectation-violating items from culturally unfamiliar folk stories better than more mundane items in the stories. In Experiment 2, 52 American college students in a modified serial reproduction task transmitted expectation-violating items in a written narrative more successfully than bizarre or common items. In Experiments 3 and 4, these findings were replicated with orally presented and transmitted stimuli, and found to persist even after three months. To sum, concepts with single expectation-violating features were more successfully transmitted than concepts that were entirely congruent with category-level expectations, even if they were highly unusual or bizarre. This transmission advantage for counterintuitive concepts may explain, in part, why such concepts are so prevalent across cultures and so readily spread.
Highlights
In the body of the text, use the author-date method of in-text citation: Surname, 2013
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The primary focus of the journal is on explanations of cultural phenomena
Summary
The Journal of Cognition and Culture (JOCC) provides an interdisciplinary forum for exploring the mental foundations of culture and the cultural foundations of mental life. The primary focus of the journal is on explanations of cultural phenomena in terms of acquisition, representation and transmission involving cognitive capacities without excluding the study of cultural differences. The journal contains articles, commentaries, reports of experiments, and book reviews that emerge out of the inquiries by, and conversations between, scholars in experimental psychology, developmental psychology, social cognition, neuroscience, human evolution, cognitive science of religion, and cognitive anthropology
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