Abstract
Using self-administered questionnaires, this study assessed ways in which the viewing experience for sports fans is similar to—and different from—the viewing experience for fans of other popular programming genres. Compared to fans of other genres, televised sports fans were likely to engage in a variety of pregame planning and information search activities. Their viewing was more likely to be purposive and content oriented. Sports fans were emotionally involved and cared about the outcomes. They also were more likely to check media sources for follow-up information. Fans of other genres were not as active or invested in their favorite programming genre.
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