Abstract

Sports photography is a powerful visual tool that can be used to promote sports, athletes and recreational physical activities. Her main role is to present sport as an art. In that respect, good sports photography also implies the recorded moment of the athlete in a specific movement position, which is unusual and which cannot be seen on television. When it comes to the promotion of professional sports, sports photography occupies a significant place in the sports press and sports magazines. On the other hand, sports photography also promotes recreational sports, which is intended for all those who want to do sports for themselves and their own health. Sports photography has the power to present important sports and recreational events to readers in a simple way, without large and dry texts. Good sports photography refers to the composition, angle, light, dynamics and color contrast, i.e. the relationship between warm and cold tones. Also, sports photography depends on good photographic equipment, knowledge and experience of a sport photojournalist. Sports photojournalists always try to present quality and interesting sports photographs in the most professional and high-quality way, which in an artristic way convey ''visual information'' of sports events to loyal readers and sports fans. It is very important to understand that sports photography is not only sports, but also artistic. Therefore, the aim of this paper is to present sports photography and its artistic dimension.

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