Abstract
Since the 21st century, rising economic productivity has increased incomes, thereby shifting the focus of individuals and societies from basic needs to richer spiritual lives and healthier lifestyles. Global brands such as Nike, Adidas, and Under Armour have expanded their reach into the Chinese market, reflecting a broader societal acceptance of sports goods. The increasing prevalence of products such as Arc’teryx jackets and LULULEMON yoga wear reflects a shift in perspective on health and fitness. Consequently, the sports goods market has become highly competitive, with brands launching new products, expanding their offerings, and enhancing cost-effectiveness while maintaining quality.In order to succeed, sports brands must adopt superior quality, innovative thinking, and unique marketing strategies. This article employs SWOT and 4P analyses to examine Nike’s marketing strategy and ascertain its customer appeal and high turnover. Additionally, it identifies shortcomings in Nike’s approach and proposes solutions. Using Nike as a case study, the article investigates how sports brands can develop practical marketing strategies to secure a strong market position.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call