Abstract
This paper presents a comparative analysis of residents from Brazilian cities and Hong Kong to an incentive of travelling as sport event tourists. The findings from Hong Kong (n=134) and São Paulo (n=151) reveal their different travel incentives, ability and characteristics in terms of annual and infrequent sport events. When determining interest in a sport event, excitement and safety are of paramount concern to respondents from both territories. As sport event tourism does not automatically flourish and remain sustained after the presence of a mega-event, city governments are recommended to react to the preferences of specific market.
Highlights
Sport tourism connects two separate but increasingly important areas of socioeconomic development: one of the largest economic sectors in the world and one of the most globally influential activities (Peeters, Matheson & Szymanski, 2014)
Multiple linear regression (MLR) is designed to identify the determinants of sport event tourism aspects that significantly influence the overall interest in this tourism form in both territories
Less than 10% of Hong Kong respondents have no outbound travel experience but about 38% from Brazil have not travelled before
Summary
Sport tourism connects two separate but increasingly important areas of socioeconomic development: one of the largest economic sectors in the world (tourism) and one of the most globally influential activities (sport events and activities) (Peeters, Matheson & Szymanski, 2014) This form of tourism in particular has received international attention and participation because of the organization of mega-events as strategic for place branding with sports as a channel of public diplomacy (Anholt, 2007; Govers & Go, 2009; Lee, 2010; Fola, 2011; Bodet & Lacassagne, 2012). This paper focuses on the spectator group of sport event tourists
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