Spor Yöneticiliğinin Evrimi: Yönetim Bilimleri Yaklaşımıyla, Eğilimler ve Gelecek Vizyonu

Abstract

The aim of this study is to examine the trends, future vision, and development of sports management from the perspective of management sciences. The scope of the research is to understand the discipline and field of sports management, evaluate its historical development, and identify future trends. As this study is a review article based on literature analysis, no fieldwork or experimental methods were used. The data were analyzed by synthesizing information obtained from existing sources. From the perspective of management sciences, sports management is a field that applies management principles and techniques to the specific conditions of the sports industry. This includes practices such as strategic planning, personnel management, marketing, and communication. Sports managers should make strategic decisions, develop leadership skills, and effectively utilize resources by applying management principles in sports organizations to achieve success. Sports management education should aim to train future sports managers who can adapt to the rapidly changing sports industry. This should involve gaining competencies in areas such as keeping up with technological advancements, data analysis, and digital marketing. Additionally, topics like globalization and diversity should be addressed as sports organizations are becoming increasingly international.