Spor İşletmelerinde Müşteri Memnuniyetinin Bazı Değişkenlere Göre İncelenmesi

Abstract

The purpose of this research; It is the examination of customer satisfaction in sports businesses according to some variables. A total of 600 customers, 340 women and 260 men, who were customers in sports businesses between December 1 and February 28, voluntarily participated in the study, which were selected by the convenience sampling technique among the sports businesses in Yozgat Province. According to the conditions offered by the city of Yozgat, sports businesses have been selected by taking into account their size, the programs they offer (fitness, plates, zumba, taekwondo, box, step aerobics, volleyball, basketball, football, etc.) and the number of members. The "Demographic Information Form (DBF)" prepared by the researcher and the "Customer Satisfaction Scale in Sports Businesses (SIMMÖ)" developed by Sevmiş (2015) were used as data collection tools in the study.The data obtained in the research were transferred to the SPSS 20 program. In the analysis of the data, descriptive frequency (n), percentage (%), arithmetic mean (x̄) and standard deviation (sd) were used to determine the personal characteristics of the participants. The "Cronbach alpha coefficient" method was used for internal consistency in determining the level of reliability values of the study. In the study, kurtosis and skewness values of the data set were examined and it was determined that the data showed a normal distribution, and parametric tests (T-Test, Anova) were used in statistical analysis.As a result of the study, statistically significant differences were determined in the scores perceived from the satisfaction scale according to the variables of gender, age, monthly income level of the customers, the status of using a sports center before, the sports center you are currently using, the duration of membership and the type of sports facility used. A statistically significant difference was not found for the satisfaction levels of the customers of the sports businesses according to the marital status variable. In addition, it has been determined that the satisfaction levels of the customers of sports businesses are generally at a high level