Abstract
Speech etiquette, or the order of verbal behavior, expresses respect or politeness in a group and is realized through vocabulary, form, style, intonation, pronunciation, and discourse. The Korean culture of politeness is one of the unique traditional features of Korea and an important characteristic of Korean society. Korean speech etiquette has many generalizations and manners shaped by Confucianism, as Confucian society perceived humility and consideration for others as important values in building social contacts. However, changes in family life in Korea after the 1960s affected the everyday culture of speech. In the nuclear family, children do not spend much time with grandparents, and conversations between parents and children become less frequent due to extreme busyness, reducing the learning of language etiquette in the natural social environment. With the penetration of Western individualistic culture and with the rapid economic development, the values and speech ethics of the younger generation in Korea are changing. In this article, the author seeks to identify the characteristics of traditional speech etiquette in Korea as well as to find ways to maintain and develop speech etiquette in the future.
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