Abstract

"The article actualizes the problems of speech culture as a necessary component of intercultural competence. In the terms of interlanguage and intercultural contact, the speech culture is characterized by universal and ethnospecific characteristics. This is due to the fact that culture, which is a social phenomenon, is equally understood throughout the world and may have features in different linguistic cultures. The paper highlights the main functions of culture – epistemological, communicative, value, normative, etc., which indicates its complexity and diversity. Each nation and ethnic group reveal these functions in different ways. Culture, as a voluminous and meaningful concept, is a system of values, norms and rules of behavior. In this system, a special place is occupied by the culture of speech, which, in turn, has such characteristics as correctness, communicative expediency, clarity, accuracy, accessibility, logic, purity, expressiveness, aesthetics, relevance. All these qualities of speech culture also have a national imprint and include such elements as the values of morality, ethics, relationships, belonging to a faith, religion, social group, etc. This understanding allows you to develop a learning path in consideration of the cultural meaning or meaning that is embedded in the language, rules, norms, and beliefs. Based on a number of terms identified during the analysis of the content of General language disciplines of the University system, this article suggests ways to develop speech culture in the context of the formation of intercultural competence. "

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