Abstract
The thoughts of the speech definitions by T.A. Ladyzhenskaya reflexes her understanding of the speech functions, connected with the essential, long-time speech influence on the recipient and with the axiological bases of verbal communication. In the process of rhetoric analysis there emerged five important aspects related to rhetorician image, teacher’s speech specifics, special aspects of the combined teacher’s and students’ verbal activity. T.A. Ladyzhenskaya’s ideas realization creates the new communicative speech teaching system.
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