Abstract
Progressive changes of the Polish consumer demand size and structure connected with the life style and quality cause i.a. a need to adjust the retail assortment and service offer to the requirements. New came into being specialised commercial centers are mirrors of the adjustment. There are four specialised shop groups on the Polish non-food article market: 1) so called "category killers", 2) subjective and objective specialised shops as mass customer service, 3) branded and company shops (boutiques) of one or more producers or distributors, 4) sell-off shops in factory centers. The most multitudinous traditional shop groups are subject to dynamic changes. Their offer is continuously adjusted to the new needs of customers. The paper presents trends of the retail specialisation confirmed by samples of important foreign and domestic commercial nets.
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