Abstract

retail sector probably is the most important sector of economy because it has to do directly with consumer. It includes all stores, from kiosks and small groceries to supermarket chains and shopping malls that sell products and services to final consumer for personal and household use. The aim of this paper is to make an investigation of retail sector and its business type. To gather the data, second resources has been used. A deeply scanning of literature has been performed. According to the investigation, the retailing sector generally is organized in two main groups: the retailing within the store and retailing out of the store.Retailing within the store is classified according to different characteristics, but the most important types of classification are those based on the form of the ownership, merchandise and price. According to the ownership-based classification, the most important types are independent stores, chain stores, franchising and leased department stores. According to the merchandise-based classification the most important types of retailing are department stores, supermarkets, specialty stores, convenient stores, superstores and retailer services. According to the price-based classification, the most important types of retailing are discount stores, factory outlets, category killers, off-price stores, warehouse clubs and hypermarkets. According to the place-based classification the most important type of retailing are shopping centers. The most important types of retailing out of the store are direct selling, direct marketing and automatic vending machines selling.

Highlights

  • Retailing is a socio-economic system, which brings people together, to exchange goods and services for a small consideration; which matches the needs of people, the ultimate consumers, with those of manufacturers and agriculturists, which satisfies the essential daily necessities of life and promotes new lifestyles, peace, happiness and prosperity in the community (Rudrabasavaraj, 2010: 1).The origin of ‘retail’ word comes from the French ‘retailer’, that means ‘to cut a piece off’ or ‘to break bulk’

  • Retailing includes all activities associated in selling products and services to ultimate consumer for personal, family and household use

  • Retailing makes a connection between the producer and consumer, so it’s not a mistake calling it a bridge that connects the producer with its consumers

Read more

Summary

Introduction

Retailing is a socio-economic system, which brings people together, to exchange goods and services for a small consideration; which matches the needs of people, the ultimate consumers, with those of manufacturers and agriculturists, which satisfies the essential daily necessities of life and promotes new lifestyles, peace, happiness and prosperity in the community (Rudrabasavaraj, 2010: 1). Amit & Kameshvari define retailing as a group of activities where goods and services are marketed to final consumers for personal or household consuming. Retailing does this by making them available on a massive extent and offering them to consumers on a relatively small extent (2012: 466). Kotler and Armstrong define retailing as all the activities for selling goods or services directly to ultimate buyers for their personal, non-business use (2012: 374) whereas according to Aydın, retailing represents the entirety of activities that add value to products and services sold to consumers for personal use and households (2013: 4). The customer and the fulfillment of customer desires and needs which are the key points of retailing are the retailing focus (MEGEP, 2008: 4)

Development of Retailing
Retailing Functions
Time utility
Ownership utility
Shape utility
Retailing Types and Store Definition
Conclusion
Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.