Abstract
In the modern healthcare sector, effective marketing strategies are becoming increasingly important for both public and private healthcare institutions. This paper analyzes the specifics of marketing strategies used in these types of healthcare institutions, with the aim of identifying key differences and similarities in approaches and implementation of marketing activities. The results show that private healthcare institutions often emphasize personalized services, patient care and innovative technologies in their marketing campaigns, while public institutions focus on accessibility, reliability and quality of services supported by government resources. Although there are differences in approaches, they have in common that they strive to build trust and long-term relationships with patients. Therefore, the results of the work can be especially used by the management of health institutions in order to improve their marketing strategies and improve the quality of health services.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
