SPECIFICITY OF EPISEOOLOGICAL INTERACTION OF CREATIVITY AND STEREOTYPE AS PHENOMENA OF HUMAN BEING

Abstract

Objective. The objective of the article is to determine the epistemological features and specifics of the interaction of creativity and stereotype as elements of anthropological culture, to indicate their main components to be developed, studied, and act as ideological components of human existence. Methods. Natural-ontological and socio-ontological methods are used to study the main factors of creative theories, axiological approach is applied to determine the consequences of creativity and stereotype and results in social context, moral and ethical method is valid when considering the process of creativity and stereotype, possible consequences of results. and the actual research of the creative process itself. Scientific principles of research are — the principle of objectivity (in analyzing the results of the stereotypical process), determinism (used to study the processes of creativity, stereotype), systematics (general presentation of the material is based on a holistic perception of creativity and stereotypes in the system of individual, physiological, social and cultural norms). Results. The study analyzes the features of creative and stereotypical thinking, shows the strengths and weaknesses of these processes, emphasizes the social significance, the substantive value of both social phenomena. It is proved that the processes of stereotyping form stable components of society, provide an opportunity to broadcast cultural and social experiences. Creativity in research is presented as a modernization component that provides the opportunity for change, improvement, improvement. Stereotype is a condition of the creative, with its help the continuity in the cultural process is realized. Their interaction can be traced through the categories of productive and reproductive. The relationship between the reproductive and the productive is not limited to the fact that the reproductive is the basis for the emergence of the productive, and the latter is usually transformed into a structure (originally virtual, but then relevant) reproductive. Productive is the condition of reproductive. It is known that cultural understanding is the only factor of human existence that is interested in actualization, that is, reproducing the results of past historical experience, making its use necessary.