Specific Features of Business Planning in the Service Sector: Development of Methodological Aspects

Abstract

The degree of development of the service sector has become the key indicator of social development. Systems for new services are designed using business planning. A business plan makes it possible to use the available resources efficiently and adequately, serving as an effective management mechanism. The presented study identifies the specific features and solves the problems of developing a business plan for enterprises in the service sector. Aim. The study aims to examine the development of the methodological aspects of business planning for enterprises in the service sector. Tasks. The authors explore the essence of basic approaches to the definition of business planning and development of standard business plans; characterize the key problems in the development of business plans in the service sector; determine the specific features of business planning for service enterprises; identify a number of mandatory methodological components of a business plane for the service sector; substantiate the necessity of using methodological components in business planning for service enterprises. Methods. This study uses methods of structural and systems analysis, value-based enterprise management, evaluation of investment projects, and specific methods of business planning: balance, normative, economic and mathematical. Results. The authors examine basic approaches to the definition of business planning and development of standard business plans. Typical shortcomings of business plans developed for the service sector are identified. Specific features of business planning in the service sector are determined based on a financial feasibility study of a business plan for the establishment of a hotel and sports center. A number of mandatory methodological components of a business plan for the service sector are proposed, and conclusions are drawn regarding the feasibility of their application in the business planning practices of service enterprises. Conclusions. Based on the results of the study that identified the specific features of business planning for service enterprises, a number of mandatory components of a business plan for the service sector can be recommended. By using these components in business planning, it is possible to improve the accuracy and objectivity of calculations in the development of business plans for enterprises in the service sector.