Specific Characteristics of Pharmaceutical Marketing

Abstract

In view of the growth of various types of diseases and the desire of patients as consumers to be increasingly informed, both globally and nationally, the importance of pharmaceutical marketing is increasing and should not be neglected. Its place and role are essential in increasing sales of various drugs and, in parallel, achieving sustainable development while, in particular, preserving the health of all users. In this paper, the emphasisis placed on the basic features of pharmaceutical modelling through the prism of marketing-physician-patient relationships, their interaction, the desired and achieved results as well as satisfaction.