Specialists for political communication: The development of profession in historical perspective

Abstract

This paper presents content and historical development of specialists for political communication professions. It describes the occurrence and development of different professional political communicators. Professions of political communicators: media professionals, marketing experts, public relations consultants, spin-doctors and advertisers, are presented in a historical and analytical perspective and in a systematic way. The paper points to the delicate interpenetrations of these professional activities, and warns to the complexity of satisfying the public sphere interests in a democratic political discourse. The paper analyzes ethics codes in the subject fields, too. Professional public should always have in the mind the thought: the protagonists of political fight must overcome particular interests of individuals or political organizations, in a democratic order to satisfy the public interest.