Innovation, research and development in professional service firms: A comparison of management and public relations consultancies, drawing implications for public relations practice

Abstract

This paper examines the arrangements made for innovation, research and development in professional service firms, particularly management and public relations consultancies. The paper compares arrangements made in management and public relations consultancies, drawing on the experience of international management consultancies and public relations consultancies in the UK. The paper outlines some of the principles by which the processes of innovation, research and development are managed in professional service firms, and draws conclusions relating to practice development in public relations.