Abstract

This paper presents an overview on political economy and economic policies into the European Green Deal framework and the Spanish recovery plan, with special attention to the tourism sector and actual opportunities for green jobs in the Spanish tourism market. Firstly, there is a literature review, combining the scientific production with professional and institutional literature, to understand the topic development, from the former restrictive point to the wider current view. Secondly, a case study about the green jobs opportunity in the Spanish hotel industry is presented, taking into account wellbeing economics, for the renewal of the Spanish tourism industry. Methodology combines the qualitative analysis of literature and the qualitative review of the CSR reports from top Spanish hotel chains as well as the feedback of sustainability experts at the hotel industry. This paper provides valuable information to improve the sectorial recovery plan and coordinate the policymakers and the business managers and entrepreneurs.

Highlights

  • The scope of this article was to analyze whether the very optimistic prospect for green jobs announced by the UE have been achieved in 2021, and whether green jobs are relevant in the tourism industry in Spain

  • UNWTO and ILO state that there are good opportunities for green jobs in the tourism sector, an analysis of the Spanish hospitality confirms that green jobs in their original definition are still limited in the Spanish Tourism industry

  • The prospects for future increase are important, as awareness about green and environmental issues is steadily increasing in large Spanish hotel chains, as is shown through the analysis of their CSR reports and numerous environmental actions put in place by the top players at the Spanish hospitality industry

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Summary

Introduction

Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations. The report indicates that, despite being the most competitive country in the World in 2019, the growth of its general competitiveness index is slower than that of other countries in the list These data are an important wake-up call: Spain can and must improve in many aspects of tourism and one of them is precisely the quality of its professionals and the working conditions in the tourism industry. It is a matter of time before Spain can be overtaken by countries with faster growth in tourism competitiveness This is why the study of human resources in the Spanish hospitality as well as testing the opportunities for new jobs, both decent and linked to sustainability, is a relevant area of research. CSR, to check the sustainability and employment trends by these hotels. (3) Application of qualitative tools to study the opportunities for growth of green jobs emergence among most important Spanish hotel holdings

Theoretical Framework and Literature Review
Sustainable Tourism and Green Jobs
International Institutions Perspective on Sustainability and Green Jobs
Academic Literature on Sustainable Tourism and Green Jobs
Case Study
H10 Hotels
Findings
Discussion and Conclusions

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