Abstract
ABSTRACT This study examines the relationship between house museums and ICTs by looking at well-known examples which demonstrate that the use of ICTs in this context is not generalised. The benefits derived from the implementation of ICTs prove that this implementation is necessary to allow house museums to take a step forward and integrate data analysis into their communication plans with the objective of placing museum visitors at the centre of museum services. House museums will thereby be able to optimise their decision-making and adopt strategies that will improve the quality of visitors’ museum experiences. Obtaining and analysing data about museum visitors and their experiences is made easier with Data technology, which can forecast patterns that illustrate types of visitor behaviour, helping museums to better understand and more fully profile visitors. In an increasingly digitalised market, house museums must generate interaction and interest to improve visitors’ museum experiences.
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