Sources of resources and, engagement in social networks and media exposure of teams participating in the National Futsal League 2021

Abstract

Futsal is one of the most practiced sports in Brazil and the world, both in professional leagues and amateur practice. The study aimed to verify if there is a relationship between the type of club, sources of resources, engagement in social networks, and media exposure among the teams participating in the 2021 League. For this purpose, quantitative-qualitative descriptive research was used, which used document analysis; the following data were collected and analyzed: 1) characterization of clubs (host city and population of the municipality); 2) possible sources of income for clubs (sponsorship, support, membership programs and sale of products) in the year 2021 presented on their websites and official social networks; 3) number of followers on the clubs' social networks (Instagram, Facebook, YouTube and Twitter); 4) number of times clubs had their games broadcast and by what means. Regarding the characteristics of the cities of the clubs participating in the League, 13.04% are small cities II, 26.09% are medium-sized, 47.83% are large, and 13.04% are metropolises. Among these clubs, we can observe three types: soccer and socio-sports, where socio-sports and soccer clubs have a smaller number of sponsors when compared to specific clubs. We also noticed the impact of social networks on TV broadcasts, where clubs with more followers had more games broadcast, valuing the club's brand, which facilitates future negotiations in search of sponsorship for the exhibition. In this study, we conclude that socio-sports and football clubs have a lower amount of sponsorship when compared to specific clubs and that clubs with more followers on social networks have more games broadcast on channels of greater prestige and reach, such as open TV and closed. It was found that, as in basketball, in futsal clubs linked to football, there is a greater number of broadcasts, whether through TV, social networks, or streaming.