Análise do plano de venda na satisfação dos membros em centros de fitness

Abstract

The aim was to analyse how the sales plan influences member satisfaction in fitness centres (FC). The sample consisted of 115 members of a FC, the data was analysed using SPSS version 28.0 and simple linear regression was used for the statistical treatment. The results showed good internal consistency (α=0.83) and the perception of the sales plan explains the satisfaction of the members with the sales plan and the services offered (R2=>0.14 for all items). Thus, the results suggest that the perception of the resolution phase explains 62% (R2=0.62) of member satisfaction with closing the first sale. And that member satisfaction with the price offered explains 91% (R2=0.91) of member satisfaction with the services offered. Managers should focus on training their salespeople, trengthening relationships between salespeople and CF members. Keywords: Fitness centres, Marketing, Sales, Fitness services, General satisfaction