Abstract
Purpose – The present study aims to explore the motives behind social media (SM) use. Methodology/Approach/Design- The prominent studies on social media use have been examined theoretically, classified in detail regarding SM types, and inferences have been made. In this context, the study is a literature review. Findings- The most emphasized SM sites in the lit-erature are Twitter, Instagram, Facebook, TikTok, Snapchat, LinkedIn and YouTube. SM networking sites have usage differences depending on users’ age and purpose. Motives behind the SM use are mostly explained by the uses and gratification ap-proach. The most emphasized motives in SM use are social interaction, entertainment and infor-mation seeking. Finally, the effects of social mo-tives are higher than individual motives in social media use. Originality/Value- With this study, it is expected to contribute to the field by drawing a profile on SM use and increasing the knowledge about the motives that push individuals to use SM.
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