Abstract
Discusses concerns regarding the effect of the growth of private car use on the usage of urban public transport. Compares passenger transport marketing activities and the London Transport Executive (LTE) and the four UK Passenger Transport Executives (PTEs). Declares that motorists will only be prepared to acknowledge that real improvements have been achieved after large‐scale infrastructure investment have been made, allowing more modern travel modes to be adopted. Debates evidence of marketing practice in the PTEs and LTE. Posits that, at present, marketing exists as a nascent, largely misunderstood function in urban public transport management.
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