Some Major Recent Market Changes

Abstract

EDITOR'S NOTE: Mr. Smith, who is Director of Research, Macfadden Publications, Inc., is Chairman of a C.E.D. sub-committee on Market Changes, which has as its objective to find out where we come from, where we are now, and how we arrived here. Other members of the subcommittee are: Robert T. Browne, Director of Marketing, Pillsbury Flour Mills Co.; Walter Crowder, Chief, Distribution Section, Department of Commerce; and W. W. Grant, Marketing Director, Appliance Division, Westinghouse Electric & Manufacturing Co., with Miss Claire Himmel, Research Analyst, Macfadden Publications, Inc., as an assistant. To aid industry to plan for high levels of postwar employment, which is C.E.D.'s goal, the sub-committee has in preparation an analysis of the more important specific phases of market changes. The Editors of the JOURNAL asked Mr. Smith to prepare this article as a summary of the most important market changes detailed in the work of the committee.